You have built a fantastic Mobile app for your brand📱 ! Congratulations 🎉

What next? 🧐

Let's deep dive into the organic growth channels, where to place the App download CTAs/links, what messaging to use, and what incentives to offer to the end users to get App downloads.

Incorporating a banner on your website or mobile browser can be highly effective for increasing app downloads and encouraging customers to make purchases through the mobile App. By utilizing a deep link that directly connects users to your App and offering exclusive discounts specifically for app users, you can attract more customers to download your mobile App and engage in transactions through it.
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To optimize the impact of the banner, consider the following pointers:
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📍Placement: Strategically position the banner above the header menu on your website's most frequently visited pages. Additionally, include it on the order confirmation page, ensuring maximum visibility. Don't forget to incorporate a clear call-to-action (CTA) that prompts users to download the App.
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📝 Messaging: Craft compelling messaging that entices users to use your App. You may want to offer exclusive discounts or incentives for users to complete their first transaction through the App. This approach helps create a sense of value and encourages users to engage with your App actively.
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🎁 What to Offer: Consider giving customers a flat cash discount on their total bill or the option to automatically receive a free gift upon reaching a minimum purchase threshold. These offers can be attractive incentives to encourage app downloads and boost usage.

📍Placement: Reach out to existing users through SMS or Email with App only discount to encourage users to download the App. Make sure to add a deep link to the CTA.
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📝 Messaging: Incentivise the first transaction
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🎁 What to Offer: Cash discount/Gift with purchase

Put a word across all the social media channels for your newly launched Mobile app. Remember to highlight the incentive attached to downloading the Mobile App.

📍Placement: Create static posts on Instagram, Facebook, and Linkedin with link to App download. Short video content like Instagram reels and YouTube shorts with App only discounts will work to get you initial downloads. Influencer Marketing will be added if you spend some budget to get the App downloads.

📝 Messaging: Incentivise the first transaction + Run a referral reward program

🎁 What to Offer: Cash discount/Gift with purchase + Earn more with more referrals

Reach out to all the existing users through your WhatsApp business account, announcing the newly launched mobile App with a good App only discount for future purchases to encourage users to download the App.

📍Placement: Create a WhatsApp broadcast to all the existing users with an App launch announcement post, including App features, Exclusive App only discounts, and referral rewards.

📝 Messaging: Incentivise the first transaction + Run a referral reward program

🎁 What to Offer: Cash discount/Gift with purchase + Earn more with more referrals

📍Placement: Add an App download QR code with the deep link on the delivery box and post-purchase Thank You email.

📝 Messaging: Incentivise the first transaction + Run a referral reward program

🎁 What to Offer: Cash discount/Gift with purchase + Earn more with more referrals