User Segment -
Users who have successfully completed the onboarding process but have yet to make a purchase
Tactics
Utilize in-app notifications to gently prompt and guide onboarded users, providing tailored recommendations based on their expressed interests in specific categories or products.
Implement personalized push notifications or email campaigns on specific days following activation (i.e., days 1, 3, 7, 14, and 21) to inform onboarded users about new categories, brands, and enticing offers.
User Segment -
Users who have made their first purchase but haven't placed any subsequent orders within the following month
Tactics
Leverage in-app notifications or emails to suggest relevant products based on the user's previous order. For instance, if the user has purchased a LED TV, consider sending a message containing recommendations for Sound boxes or other accessories.
Implement personalized push notifications or email campaigns to inform newly converted users about exclusive offers and discount coupons.
Utilize in-app notifications to encourage these users to spend more in order to enroll them in the loyalty program.
Implement in-app notifications or email campaigns on specific days following the conversion event (i.e., days 7, 10, and 15) to request ratings and reviews.
User Segment -
Users who have completed multiple actions over a period of time, such as placing multiple orders or adding products to their favorites list
Tactics
Implement personalized push notifications or email campaigns to inform repeat users about new categories or product lines.
Utilize in-app notifications or email campaigns on specific days following the user's most recent in-app conversion (i.e., days 7, 10, and 15) to prompt them to provide ratings and reviews.
Implement personalized push notifications or email campaigns on specific days following the user's most recent conversion event (i.e., days 3, 5, 10, 17, and 30) to inform them about updates to their rewards balance.