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Pre Order Integration with Apptile
Pre Order Integration with Apptile
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Written by Team Apptile
Updated over 4 months ago

Introduction to Pre Order

Pre-orders have become a popular strategy in e-commerce, allowing customers to reserve and purchase products before they are officially released or restocked. This functionality can be particularly valuable for generating excitement for new products and ensuring customers don't miss out on highly anticipated items. Integrating pre-order functionality with your Apptile mobile app offers several advantages for both businesses and customers.

Why Apptile + Pre Orders?

Integrating pre-order functionality with your Apptile mobile app offers several benefits:

  • Increased Sales and Revenue: Pre-orders allow businesses to collect payments upfront, potentially boosting cash flow and gauging early demand for upcoming products.

  • Improved Inventory Management: By understanding pre-order volume, businesses can make more informed decisions about inventory levels and potentially avoid stockouts.

  • Reduced Order Cancellations: Customers who pre-order are more likely to complete their purchases compared to those waiting for launch day, leading to fewer cancellations.

Comparison between two Pre Order Plugins

Feature

Pre Product

Pre Order WOD

Primary Functionality

Coming Soon Pages & Lead Capture

Pre-Orders & Order Management

Product Information

Full product descriptions, variants, pricing, optional expected shipping date

Full product descriptions, variants, pricing

Selling Plans

  1. Pay now- customer pays the full amount at checkout

  2. Pay Later- customer pays the full amount when the product ships

  3. Deposit based- customer pays a fixed percentage/amount while ordering, and the rest at shipment of the order

  1. Pre Order- customer pays 50% of order value at checkout, pays the rest 50% on a fixed date (decided by merchant)

  2. Partial Payment- customer pays a fixed amount (decided by the merchant) at checkout, and the rest on a fixed date (decided by merchant)

Pre Order Features

  1. The merchant can change the shipping date of a product whenever necessary and sent an email update to the customers

  2. The merchants can define multiple email flows for Pre Orders to be sent to customers

  3. When the inventory goes below 0 for any product that has been added for ‘Pre Order’, the ‘Add to cart’ CTA will automatically convert to ‘Pre Order’

  4. Merchant can choose to give an ‘early bird’ discount for chosen products for pre order

  1. Merchants can send out PreOrder or Back in Stock email alerts that will be charged seperately.

  2. Merchant gets two methods to show the ‘Pre Order’ CTA instead of ‘Add to Cart’ on PDP

a. When inventory is shopify is above ‘0’, the ‘pre order’ button will still show. Once the inventory reaches 0, the ‘pre order’ button will be disabled until inventory goes above ‘0.

b. When inventory is shopify is above ‘0’, the usual ‘add to cart’ button will show. Once the inventory reaches less or equal to 0, the ‘pre order’ button will be shown.

Pricing

Has 4 different pricing plans-

  1. Free, +5% of paid pre-order revenue

  2. $19.99/month, +0.5% of paid pre-order revenue

  3. $59.99/month, 0% commissions upto 5k of monthly paid pre-order revenue, then 0.5% afterwards.

  4. $159.99/month, 0% commission

Has 4 different pricing plans-

  1. Free, 1st Pre Order Product is free

  2. $19.95/month, +0.01 per email send for Personalized Email feature

  3. $39.95/month, +0.01 per email send for Personalized Email feature

  4. $59.95/month, +0.01 per email send for Personalized Email feature

Link to Shopify Integration

Limitations

Apptile doesn’t support the selling plans ‘Capture’

Faced some bugs while setting it up on shopif

We recommend using the PreProduct plugin as we have encountered some bugs from the ‘Pre Order WOD’ while setting it up.

User Experience

1. Product Display Page (PDP):

  • Selling Plan Visibility: Users will see the available selling plans for a product directly on the PDP.

  • Pre-Order CTA: The "Add to Cart" button will be replaced with a clear pre-order call to action (CTA), such as "Pre-Order Now" or "Reserve Now."

2. Cart Management:

  • Pre-Order Label: Upon adding a pre-order item to the cart, the corresponding product card will display a clear "Pre-Order" label. This visually distinguishes pre-order items from in-stock products.

  • Cart Total: The cart total will accurately reflect the pre-order price based on the chosen selling plan along with the expected shipping date (if applicable).

3. Seamless Checkout Flow:

The checkout flow will be intuitive and integrate seamlessly with the pre-order functionality. It will involve:

  • Handling pre-order payments as defined by the chosen pre-order integration (full payment upfront, deposit, etc.).

  • Showing the expected date of shipment of the product, and when the user will be charged for the order. (if applicable)

  • Providing order confirmation emails with estimated delivery dates (if applicable).

By following these steps, you'll be able to leverage Pre Product to create a seamless pre-order experience for your customers with Apptile!

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