Before you dive into your first live sale, it’s important to have everything in place for a smooth experience.
1. Preparing Your Workspace
Having the right tools and environment is key to running a successful live session. Here’s what you’ll need:
Desktop Setup
Equip your team with a desktop computer to manage tasks like responding to shopper comments and questions during the live sale.
Mobile Device
Reliable Internet Connection
Ensure you have a stable internet connection with an upload speed of at least 10 Mbps.
Preferred Web Browser
We recommend using Google Chrome for the best experience, as it offers more optimized performance compared to Safari, Firefox, or Edge.
2. Boosting Your Live Stream’s Reach
Maximising your live stream’s visibility can significantly increase sales. Here are some strategies to help you promote your live sessions effectively:
Generate Anticipation
Announcement Channels: Share your upcoming live stream schedule across platforms like your mobile app, website, email newsletters, and social media (Facebook, Instagram, TikTok).
Pinning Schedule: Pin your live stream schedule at the top of your social media profiles to ensure it’s the first thing visitors see.
Utilize Reminders
Automated Alerts: Use email and SMS sequences to automatically remind your audience about the live stream, reducing manual effort and improving time management.
Scheduled Push notification for your Live Sale: You can schedule a push notification for your live sale from Apptile dashboard which will remind your App users about the upcoming Live Selling event.
Engage with Teasers
Sneak Peeks: Build excitement with teaser content, such as short video clips, images, or hints about products or topics you’ll cover. Highlight special or limited-time offers to create urgency.
Offer Incentives
Exclusive Perks: Attract viewers with exclusive benefits like discounts, giveaways, or valuable insights available only during the live stream. Announce mystery rewards in advance to generate interest.
Live Engagement: Reward early participants with special discounts or freebies. Consider hosting giveaways during the live session to maintain engagement and encourage purchases.
3. Preparing Your Stream Assets & Copy
To create a compelling live stream, you’ll need the following assets and copy:
Thumbnail
This image will display when the camera is turned off during the live stream and on the App banner.
Topic
The title that appears on the app banner when live streaming starts.
Description
The text shown on the app banner during the live stream.