Marketing your app should not be an afterthought but a proactive strategy that begins well before the launch and continues after its release. Creating buzz through effective marketing tactics is a powerful way to generate interest among both current and potential customers, building anticipation and stimulating conversations around your app. Here, we outline some best practices for creating a buzz post mobile-app launch:

Social media is a powerful tool for promoting your app launch and reaching a wide audience. Here are some steps to consider when promoting your app on social media:

Incorporate unique offers, features, and advantages that are exclusively available on your app while promoting it. This is particularly useful for e-commerce stores that have both desktop and mobile versions. By providing app-only benefits, you can appeal to potential users and pique their interest in downloading your mobile app.

The excitement of being part of something new and significant is appealing to everyone. For instance, having the status of being a "Twitter member since 2009" on one's profile” is Twitter’s way of making its early adopters . By presenting a grand vision and rewarding early adopters, you can encourage undecided users to give it a try.

App reviews are crucial for building credibility and trust with potential users. After launching your app, you can leverage app reviews to create hype and attract new users. Encourage users to leave reviews and share positive ones on your social media channels, website, and marketing materials. Respond to negative reviews professionally and respectfully, addressing any issues or concerns raised by the user.

Using positive reviews in your marketing materials, such as in-app messaging, social media posts, and advertising campaigns, can help build credibility and create hype. By leveraging app reviews, you can demonstrate your commitment to improving the app and attract new users to it.

You can effectively send push notifications to a specific target audience by utilizing our segment builder for your new marketing campaign. This allows you to boost your conversion rate through the use of automated push notifications that are triggered by user behavior. Just choose the specific Shopify user segment you want to send the notifications to, curate your notification copy and hit send. You’re all set with your targeted automated campaign.

Examples of such push notifications include a welcome series, abandoned cart notifications, back in stock notifications, fulfilled order notifications, and wish list reminders.

In-app loyalty points can be an effective way to promote an app after launch. They can be used to incentivize user engagement, reward loyalty, and encourage retention. By offering points for completing tasks or using specific features within the app, users are encouraged to spend more time engaging with the app, thereby increasing their familiarity and attachment to it. In turn, this can lead to increased retention and word-of-mouth promotion as users are more likely to recommend the app to their friends and family.

Additionally, loyalty points can be used to offer exclusive discounts or access to premium features, providing users with additional incentives to continue using the app.

Also, utilise our one-click integration with Stamped to offer your customers a best-in-class loyalty & rewards program experience. Increase conversions while driving high levels of retention across your customer base!

Push notifications don't always have to be focused on promoting a sale or announcing a new product. They can also be used to convey your brand's message, promote upcoming events, share new content, and more. We suggest sending a minimum of 2-3 push notifications per week, or even daily, to keep your users engaged.

With Apptile, you can easily send or schedule hyper-personalized push notifications with rich media in a matter of few seconds. Our recurring notifications template can help you immediately send or schedule repeated notifications weekly or monthly to re-engage cart drop-offs. For further guidance on how to make the most of your push notifications, check out our best practices guide, available here.

After launching an app, one of the most crucial tasks for a brand is to promote it effectively to reach its target audience. App content plays a vital role in achieving this goal. By highlighting the unique selling points of the app through engaging content such as tutorials, how-to guides, videos, and infographics, brands can attract users and convince them to download and use the app.

Apptile’s Rich Content Tiles and Native Blogs can be a powerful tool that can help you deliver consistent and relevant content can help the brand build a community around the app, foster user engagement, and create a positive reputation for the brand, leading to increased app usage and brand loyalty.

By implementing effective marketing strategies and continuously improving your app, you can increase its reach and establish its credibility, leading to long-term success.

If you require any further assistance or have additional questions, don't hesitate to reach out to us. Our team is always here to help, write to us at [email protected].