Many businesses rely on Google Analytics to manage their search engine optimization and marketing strategies on the web. However, when it comes to mobile analytics, Google recommends using Firebase instead. Firebase is capable of sending data to Google Analytics or Google Ads, allowing for a more comprehensive understanding of app performance. In this article, we'll discuss how you can optimize your Firebase Dashboard for better mobile analytics.

The Firebase Dashboard is where all your analytics come through. Here, you can view important metrics such as:

Under the "Events" tab, you can view all trackable events and parameters, including Firebase's eCommerce Analytics. You can customise your Dashboard by marking specific events as conversions to easily access them later.

If you want a more detailed view of each event, simply click on the specified event. This will provide you with detailed information, such as the top products added to the cart. You can export any event into a CSV by selecting "Share this Report," then "Download File," and finally "Download CSV."

Additionally, you can modify the date range before exporting by simply clicking on the drop-down menu next to the current date range.

Create audiences based on certain behaviors. Simply click on ‘New Audience’ and from here you can create a custom audience or select one of the recommended audiences by Google.

The "Latest Release" feature allows you to see how successful the new build has been with adoption from your customers. This will show you the number of customers who are on a new build, which typically has new features or updates to ensure optimal functionality within the app. However, if a user opts out of sharing data via Apple, you won't be able to see their data.

Use Funnels to view the completion rate of a series of events, such as the steps necessary to add an item to the cart. This information can help you determine if there is a specific stage in the process where users abandon the checkout process.

Use Custom Definitions to define a specific parameter. For example, if you want to create an "add to cart" event, but the user needs to add three products within a certain timeframe, you can use Custom Definitions to define this.

To set up integrations with Firebase, navigate to the cogwheel on the right side of "Project Overview" and select "Project Settings." From there, you can tap on "Integrations" and link your Google Analytics and/or Google Ads account(s). This will feed data to your Google Analytics Dashboard.

​​To take your Firebase Dashboard to the next level, consider adding advanced e-commerce data such as tracking customer shopping and purchasing behavior, pulling data such as revenue and conversion rates, and getting a more detailed view of what makes shoppers convert. Firebase's eCommerce Analytics Suite can help you achieve this.

If you require any further assistance or have additional questions, don't hesitate to reach out to us. Our team is always here to help, write to us at [email protected].