App-exclusive promotions are an effective way to encourage app downloads and retain users post-launch. These promotions can include early access to new products, sales, app-only collections, and more. To create successful app-only collections, consider the following best practices:
App Exclusive Collections
Create in-app-only products or collections to build hype and drive traffic to the app. Highlight these exclusives through social media and website promotion.
Flash Sales
Use custom banners or countdown timers to create a sense of urgency for flash sales that are exclusive to the app.
Push Notifications
Utilize push notifications to inform users of in-app early access or releases for products or sales. You can also add event invitations to the app and use push notifications to inform loyal users first. Use banners to link out to web pages with more information about the event.
App Exclusive Discounts
Offer one-time in-app welcome discounts as a way to motivate initial app downloads. Create discount codes or manually lower prices and use Shopify Scripts to make them exclusively redeemable in-app.
App Content
Keep customers engaged with your app by adding exclusive brand updates or content, such as blogs, videos, playlists, and more. Use banners to link out to this content.
To create app-exclusive products or collections, the most effective way would be to create a new collection within Shopify that only displays within the app. Follow these steps:
Go to the Shopify Collections page.
Click on the 'Create New Collection' button.
In the top right corner, select 'Apptile - Mobile App Builder’ as the collection availability.
Under 'Collection Type,' choose 'Manual.'
Click on 'Save' to create the collection.
Add your products to the 'Products' field.
Choose 'Sort: Manually.'
Click 'Save' to complete the collection.
More Questions
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