Push notifications have become a critical tool for businesses to engage with their mobile app users, keeping them informed and connected in real-time. They provide an immediate and personalized way to reach out to users and drive engagement, retention, and revenue. Properly executed, push notifications can lead to increased app usage, higher conversion rates, and improved customer loyalty. Here are some best practices you can follow:

Add a sense of exclusivity and urgency by using app exclusive discounts in your push notifications. Including a small discount, free shipping, or gift can offer them a big incentive to come back. Simplify the process by already applying the discount to their cart or adding a freebie to avoid the need for additional steps.

Capture the user's attention and make your messaging stand out with Emojis. Emojis can also convey emotions and add a human touch to the message, making it feel more personal. However, it's important to use emojis sparingly and in a relevant context to avoid coming across as unprofessional or spammy.

Brands can take advantage of recurring notifications to promote ongoing or seasonal sales, discounts, promote new collections, and even offer a special discount to incentivize customers to complete their holiday shopping. On Apptile, you can easily set recurring notifications (daily, weekly, or monthly) by choosing a pre-figured template and adding your product/sale image. For example, a wellness app could send daily reminders to users to work out, helping them to build a consistent routine. This can help to keep the brand top of mind and encourage users to make purchases.

To create a more personalized experience for your customers, send push notifications tailored to their recent purchases or actions. For instance, a notification triggered after a user completes a purchase or uses a service, asking for feedback and encouraging them to leave a review.

Send the notification at the right time, when it is most likely to be read and acted upon. Avoid sending notifications during off-hours, such as late at night or early in the morning.

Don't overdo it with push notifications. Only send notifications that are important and add value to the user. Avoid sending too many notifications in a short period of time.

Tailored and unique content is loved by consumers, who also enjoy being among the first to experience it. Use push notifications to announce app updates and new features, as the words "new" and "be the first" can be effective hooks to grab their attention.

If you require any further assistance or have additional questions, don't hesitate to reach out to us. Our team is always here to help, write to us at [email protected].