Mobile push notifications play a vital role in engaging with customers and driving revenue. Here's how they help:
Timely Communication: Push notifications allow businesses to reach customers instantly and directly on their mobile devices, ensuring timely communication and engagement.
Personalization: By leveraging user data and preferences, push notifications can be personalized to deliver relevant content and offers, increasing the chances of customer engagement and conversion.
Promotions and Offers: Push notifications enable businesses to notify customers about exclusive promotions, discounts, flash sales, or limited-time offers, enticing them to make purchases and generate revenue.
Abandoned Cart Recovery: Push notifications can be used to remind customers about their abandoned carts, encouraging them to complete their purchases and recover potentially lost revenue.
Cross-selling and Upselling: Push notifications provide an opportunity to suggest related or complementary products based on a customer's purchase history, boosting revenue by promoting additional purchases.
Retention and Loyalty: Regularly sending engaging push notifications keeps customers informed about new products, rewards, or loyalty programs, fostering customer loyalty and increasing repeat purchases.
Customer Feedback: Push notifications can be utilized to request ratings, reviews, or feedback from customers, helping businesses improve their products or services and build customer trust.
Customer Journey Optimization: Push notifications can be strategically timed and triggered based on user behavior or milestones in the customer journey, ensuring relevant and timely engagement.
By leveraging mobile push notifications effectively, you can engage customers, drive conversions, and ultimately increase revenue by providing timely, personalized, and compelling messages directly to their mobile devices. Below, we have collated a few Push notification examples with the type of notification, frequency, messaging, and CTA.
Notification Name | When to Push Notification | Notification Frequency | Content | CTA |
First-time use / Introductory offer | On "first_open" event trigger | Once every two days until the offer availed | App only one time discount coupon code | Copy coupon code |
Search nudge | 2 days after "search" event and no "purchase" | Event driven | We know you're searching for X, how about a Y% discount | Add to cart product |
Cart to purchase nudge | 1 day after "add_to_cart" event and no "purchase" | Event driven | Purchase the product added to cart - Only few left before sold out - here is a Y% discount | Redirect to cart |
Complete purchase | 1 hour after either of "begin_checkout" or "add_payment_info" or "add_shipping_info" and no "purchase" | Event driven | Purchase the product added to cart - Only few left before sold out - here is a Y% discount | Redirect to checkout |
Sign up nudge | - 1 day after after "first_open" - 1 day after "purchase" {and no "sign_up" event} | Event driven | Sign up to check order history and unlock rewards | Redirect to signup |